The Downfall of Creativity: How Copycat Businesses Are Choking Botswana's Growth

Along with Eswatini, Seychelles, and Mauritius, Botswana and Namibia rank among the lowest populations in Southern Africa. While this small size offers advantages like a relatively high GDP per capita and better resource distribution, it also creates significant challenges for business growth.

One key issue businesses face in this context is market saturation—the struggle to scale and sustain within a limited consumer base. This may explain why many businesses in Botswana fall prey to the copycat syndrome.