Author

Chanana Ntsomeng
  • 2025 Marketing Trends: A Global Vision with a Botswana Twist

    For brands, a new year is also a chance to innovate, solidify their presence, and remain relevant in an ever-evolving market. This year, the global marketing landscape is brimming with possibilities. From immersive experiences to hyper-personalised...

  • The A to Z of Gen-Zs: What Local Brands Need to Know

    I’ve had the privilege of working with and mentoring members of Gen-Z, and one thing is clear: this is a generation like no other. Every generation has its unique traits shaped by the times they grew up in, but Gen-Z has that thing. They’re bold,...

  • The Power of Digital Marketing: An Untapped Gold Mine in Botswana

    I wonder how many of my peers remember that...? Shortly after E-Dumela’s introduction, we gravitated towards another platform called Hi-5, leaving E-Dumela to die a silent death. At that time, we knew these platforms as chatrooms. I can't quite...

  • The Downfall of Creativity: How Copycat Businesses Are Choking Botswana's Growth

    Along with Eswatini, Seychelles, and Mauritius, Botswana and Namibia rank among the lowest populations in Southern Africa. While this small size offers advantages like a relatively high GDP per capita and better resource distribution, it also creates...

  • wo Truths and a Lie: The Power of Social Media

    Newspapers, once thriving with substantial print runs, have seen their circulation diminish, pushing them to embrace social media to stay relevant and sustain their operations. The immediacy and reach of digital platforms allow news to spread rapidly...

  • Guest Column

    Imagine waking up to find your organisation on the front page of every newspaper and trending online for all the wrong reasons. The headlines could range from false accusations to the leak of highly confidential information, prompting the Board to...

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