Choppies adopts 'slow, steady' approach after African 'misadventure'

Choppies is exiting South Africa, Kenya, Tanzania and Mozambique having suffered running shortfalls, worsened by fraudulent activities, that contributed to the P139 million loss unveiled last week for the half-year ended December 31, 2019.

The regional grocer will focus its attention on its cash cow, Botswana, as well as Zimbabwe, Zambia and Namibia, but rather than its previous aggression in expanding its footprint, Choppies now plans a “careful, phased” approach.