Ditec Goes From Assembly To Retail

The new shop sells Ditec branded products such as laptops, cellphones, desktop computers, televisions and 4G wifi routers, which can be used on any mobile network. The laptop models range from i3, i5 and i7 while phones include feature phones, feature smartphones, 3G and 4G phones. These are assembled at his plant housed at Botswana Innovation Hub that was opened last year.

Trading as Dichaba Consumer Electronics, the state-of-the-art electronics assembly facility has the capacity to employ close to 100 people and another 100 when operating 24 hours. Dichaba’s journey started in 2016 with the production of the Pioneer phone, followed by the Destiny phone in 2017 and Botswana Telecommunications Corporation (BTC) touch phone in 2018 when he secured a three-year contract with local mobile operator BeMobile now BTC Mobile. Through his phones, he has managed to penetrate African markets including Mozambique, Kenya, Tanzania, DRC, Ghana, Zambia and Namibia. With sales experiencing growth, the time seemed ripe for the serial entrepreneur to diversify and produce more electronics at his plant.