Kago Dichabe is filling the gap in the market by launching a yoghurt brand that features gluten-free starch and no preservatives in the ingredients list. According to the entrepreneur, this innovative product caters for health-conscious consumers who are looking for natural and allergen friendly options. Dichabe is selling the yoghurt under the Dairyland brand and comes in four different flavours, strawberry, blueberry and granadilla, plain and cinnamon. It is available in three sizes 500g, 250ml and 1kg. He explained that since inception four years ago, the business has made positive strides.
The idea for the business came to fruition after Dichabe was inspired by the growing presence of local products in the shop he was working at. “The business idea came while I was working at Choppies stores. As I was packing the shelves I realised the growing absence of the number of local brands in the store. “I started doing research shelf by shelf and when I got to the dairy section, there was only one local brand competing with international ones,” he tells BusinessMonitor. Dichabe explains that he then started conducting his own research on yoghurt production and was fortunate because his Bio-technology module at school once covered the process.
