United Chem, the brains behind local washing powder brand CHAM, shipped their product valued at P2.5 million to the lucrative regional market. The milestone, according to investment promotion agencies, does not only signal the growing demand for the brand beyond Botswana’s borders but also reinforces the company’s potential for regional expansion and competitiveness in the global market. United Chem’s feat has largely been made possible through the support of the Botswana Investment and Trade Centre (BITC), which played a crucial role in facilitating market access and business growth. The government’s investment promotion agency, after recognising the need for continuous improvement, invested in United Chem’s capacity development by sponsoring an SES expert to visit the company from January 14 to February 13, 2025. "This initiative will provide specialised training, knowledge exchange, and skills development, ensuring that United Chem remains at the forefront of innovation and operational excellence," BITC’s Executive Director- Brand Management, Kutlo Moagi said.
Additionally, BITC’s support has helped United Chem secure listings with major Botswana retailers such as Trans Cash & Carry and Food Lovers Market, in a bid to strengthen its local distribution network. NThe company has also actively promoted its brand through Ministry of Trade and Entrepreneurship’s backed platforms like the Motlhala wa Khumo programmes, further solidifying its position in the market. United Chem co-founder, Solomon Moyo, revealed that since registering with BITC in June 2022, they have steadily expanded their market reach through amongst others trade fairs, expos and strategic partnerships. "The company has successfully introduced CHAM Washing Powder to new regions, including Selebi-Phikwe and surrounding villages, after attending the #PushaBW market place during the Selebi-Phikwe Citrus Project launch,” he said.
