BITC Gets Behind #PushaBW Momentum

This has been promoted through the #PushaBW campaign, which utilised an Integrated Marketing Communications approach. As at March 2020, local purchases constituted 84% of the total procurement with foreign purchases at 16%.

According to BITC CEO Kelotsositse Olebile, the #PushaBW campaign’s main aim is to get local products in as many outlets and platforms as possible for locals to access them easily. “As the #PushaBW campaign gains momentum, there will be a deliberate effort to facilitate listing of local products in retail stores as well as on e-commerce platforms,” he said. Olebile said Brand Botswana continues to work with various stakeholders in the market to give local companies more visibility and to drive the Buy Botswana campaign forward with a focus on increasing retailer uptake of local products.