BDC mandate extends to creatives

Last Monday, the state investment agency unveiled support for full studio production, project management, digital distribution preparation, and promotional rollout.

Speaking at the event, BDC managing director, Oteng Keabetswe, said the Corporation’s mandate is to catalyse sectors that can scale and contribute meaningfully to national competitiveness. He said while traditionally, that meant sectors like manufacturing, services. property, agriculture and renewable energy, the BDC was now extending that mandate to the creative sector “because it has the characteristics of a viable industry: youth-driven participation, digital scalability, export potential, cross-sector linkages, and branding power”.