BIC CEO Gives Insight Into Rebrand

Newton Jazire
Newton Jazire

Botswana Insurance Company (BIC), the first entrant into the insurance industry four decades ago, has recently rebranded in an effort that embraces today’s market. MonitorBusiness reporter Pauline Dikuelo caught up with their CEO, Newton Jazire, to get insight into the rebranding exercise

Monitor Business: Briefly tell us what inspired the brand refresh?

Jazire: We are a heritage brand, the very first short term insurance in Botswana with a 44-year legacy, one of the oldest companies in the country.

Editor's Comment
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