BIC CEO Gives Insight Into Rebrand
Monday, July 08, 2019
Monitor Business: Briefly tell us what inspired the brand refresh?
Jazire: We are a heritage brand, the very first short term insurance in Botswana with a 44-year legacy, one of the oldest companies in the country.
March 28 will go down as a day that Batswana will never forget because of the accident that occurred near Mmamatlakala in Limpopo, South Africa. The tragedy affected not only the grieving families but the nation at large. Batswana throughout the process stood behind the grieving families and the governments of Botswana and South Africa need much more than a pat on the back.Last Saturday was a day when family members said their last goodbyes to...