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How to revive African tourism after the COVID-19 pandemic

Prime spots: Some of the country's top tourism spots are fighting to recover
Prime spots: Some of the country's top tourism spots are fighting to recover

Before the Covid-19 pandemic, the global tourism industry contributed US$9.2 trillion or 10.4%, to global GDP. It was considered one of the fastest-growing industries, accounting for at least one in every four new jobs globally. Fast forward to 2021, and the pandemic has all but crippled the sector. Tourism demand – arrivals, travel, and the use of facilities and services – contracted by an estimated 74% in 2020. This has cost the industry upwards of US$1.3 trillion and has compromised millions of jobs.

The African region shed an estimated US$83 billion in GDP contribution (down by 49.2%), and lost up to 7.2 million industry jobs compared to 2019 levels.

The impact of health crises such as SARS, H1N1 and Ebola weren’t on the scale of the disaster brought by the Covid-19 pandemic. This impact was made worse by government interventions to mitigate the spread and effect of the virus.

Editor's Comment
Our digital safety is in our hands

That sounds like good news. But the report also warns that this may simply be because our digital economy is still young, not because we are safe. As more people shop, bank and pay online, criminals will follow.We Batswana do not need a report to tell us that danger is real. Many of us have heard of or fallen victim to KYC scams. A caller impersonates your bank or mobile money provider. They say they need to “verify” your account. They ask...

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