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UDC’s media engagement in 100 days

The media is seeking revival, looking for ways in which the government can help rejuvenate the industry PIC: MORERI SEJAKGOMO
The media is seeking revival, looking for ways in which the government can help rejuvenate the industry PIC: MORERI SEJAKGOMO

As the Umbrella for Democratic Change (UDC) marks its first 100 days in power, TSAONE BASIMANEBOTLHE reflects on the government's initiatives regarding the media landscape in the country.

On Sunday, the UDC will mark 100 days in power. Many believe that the government's foundation should provide clearer guidance on its vision and goals for the country's future. At the same time, some are beginning to assess what the administration has accomplished since taking office. The honeymoon period is now over, and the public is increasingly demanding that the government deliver on its promises, particularly those outlined in the party's manifesto. Each sector is now looking to the new government for support in revitalising their respective areas. Similar to other sectors, the media is also seeking revival, looking for ways in which the government can help rejuvenate the industry. Although no significant milestone achievements have been clearly outlined, the Minister for State President, Moeti Mohwasa, deserves recognition for his proactive engagement with the media.

Throughout these initial 100 days, Mohwasa, through his ministry, has facilitated consultative forums where he met with various media stakeholders to discuss the challenges faced by the industry and explore potential solutions. He also encouraged the formation of committees aimed at revisiting laws that have hindered the media’s ability to operate freely and effectively. The committees will be tasked with drafting a Bill for self-regulation while ensuring that the profession remains protected. The state of the media in the country has been deteriorating, largely due to financial struggles faced by media companies. This decline can be traced back to the advertising ban imposed during former president Ian Khama's tenure, a direct response to unfavourable media coverage. In the light of this, Mohwasa has urged the committee to devise a formula to ensure media sustainability, so that companies can avoid closure and protect jobs. The UDC and State President Duma Boko have emphasised the importance of upholding freedom of expression, acknowledging that while it can be uncomfortable at times, it must be embraced and respected. Though not explicitly outlined in their manifesto, the UDC has reassured the press of their commitment to collaborate and cooperate moving forward. The issues surrounding the media have remained unresolved for years, with their pleas often unheard. Consequently, it remains uncertain whether the media's requests will ultimately succeed.

Editor's Comment
Use social media to build, not destro

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