BALA serves as an association for councillors, but many believe it isn't well known within the councillor community with its services largely inaccessible. As a result, BALA’s marketing efforts have been deemed insufficient. The candidates vying for the position are Tona Selala, chairperson of Mogoditshane council; Khumo Sebereko, councillor for Gaborone; and Tabona Masole, chairperson of Tutume council. Sebereko, who believes he has a strong chance of winning, emphasised the importance of continuity. "I served as the chairperson of BALA’s welfare, and for me, it’s about continuity since I understand how BALA operates. My track record within BALA is well known to the long-serving councillors. "I want to represent the councillors as I am familiar with their challenges and can do so without fear or favour. Additionally, I have no other responsibilities that could hinder my ability to work effectively," he explained. Sebereko’s priorities, if elected, would include increasing awareness of BALA amongst councillors and advocating for their welfare.
He particularly pointed out the need for a rise in councillor housing allowances, suggesting an increase from P1,500 to P3,000, as P1,500 is no longer sufficient to cover rental costs. Additionally, he said the issues surrounding phone and ward allowances must be addressed, as councillors engage directly with voters, unlike Members of Parliament (MPs). He argued that councillors are often the first responders in addressing issues within their wards. Furthermore, Sebereko stressed that, if elected, he would ensure BALA is brought directly to its members and has a clear strategy to enhance the association’s visibility. On the other hand, Selala criticised the stagnation of BALA, noting that the association hasn't experienced any growth for a long time. "BALA isn't truly representative of councillors. It serves only a few, and not all councillors can access its services. Councillors often struggle to receive support, and many are unable to travel to Gaborone to seek assistance from the association," he pointed out. The race for the BALA presidency is centred around critical issues such as councillor welfare, accessibility of services, and the overall visibility and impact of the association. Selala expressed a desire for an independent BALA, one that can actively advocate for both council secretaries and councillors.
