Bomaid drives inclusive health via engagement, sponsorships
Tuesday, April 15, 2025 | 150 Views |
Chief Customer Experience Officer Sego Macheng
With a robust calendar of wellness, healthcare, and community events planned between April and June 2025, Bomaid continues to entrench its brand as a trusted advocate for collective wellbeing. These engagements build on the Society’s flagship STEPS Campaign, launched at the start of the year and amplified during the opening of the Maun office.
STEPS is a direct response to stakeholder feedback and represents enhanced benefit offerings and a more intentional approach to healthcare delivery. It stands for: • S – Specialist and Doctor Visits, including recent enhancements such as unlimited visits for certain plans. • T – Timely Interventions, such as alignment with Ministry of Health regulatory requirements for HIV testing for expectant mothers and their newborns. • E – Elderly Basket, covering functional assessments to prevent accidental falls and injuries, and vaccines like pneumococcal to help prevent pneumonia. • P – Post-Hospitalisation Care, ensuring continuity of recovery and wellness support after discharge. • S – Support through Innovation, including self-service platforms and digital tools that give members convenience and control over their health.
It is not uncommon in this part of the world for parents to actually punish their children when they show signs of depression associating it with issues of indiscipline, and as a result, the poor child will be lashed or given some kind of punishment. We have had many suicide cases in the country and sadly some of the cases included children and young adults. We need to start looking into issues of mental health with the seriousness it...