The irks and pros of promotional SMSs

Most customers find promotional SMSs to be irritating
Most customers find promotional SMSs to be irritating

In a wide ranging interface with customers, mobile phone operators and regulators, Staff Writer ISAAC PINIELO explores the possibilities of finding middle ground in this form of advertisement that can mostly be irritating but can turn out to be handy at times

Each day, mobile phone users are bombarded with multitudes of promotional Short Message Services (SMSs) from their operators ranging from promotions, quizzes to alerts.  While the majority of these unsolicited SMSs turn out to be something that customers are totally not interested in, some have proved to be useful as they can alert a consumer to a vital promotion or a pending deadline to an important subscription.

“I don’t like those SMSs at all. They are nothing but harassment to us as customers. I wonder how one can block them,” says 25 year old Facebooker Binah Gakeforwe.

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