SMES Embrace Social Media To Market Products

The social media has become a blessing for many small and medium-sized businesses in the country that have limited resources. Most of these businesses have enthusiastically adopted free social networks such as Facebook, Twitter, Instagram, Pinterest and YouTube for marketing, publicity, customer relations and market research purposes.

Marketing experts ascertain that social networks are a cost-effective way to get one’s brand in front of fans and prospective customers. They accede that it does not cost anything to tweet a message, pin a product photo to Pinterest, or promote a discount on Facebook.

Danish Pharatlhatlhe of Exotic Towels said they sell towels at Tlokweng through Facebook and Twitter.

Editor's Comment
BPF should get house in order

Speaker of the National Assembly, Dithapelo Keorapetse, has this week rightly washed his hands of the mess, refusing to wade into a party squabble that has no clear leadership and no single version of the truth.When a single party sends six different letters to the Speaker’s office, each claiming to be the authoritative voice, it is not just confusion, but an embarrassment.Keorapetse is correct to insist on institutional boundaries. Parliament...

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