New firm aims to �Save� consumers

A new company, Before-You-Buy (BYB), has committed itself to assisting consumers understand the dynamics of purchasing by using research and technological advancements.

The company, which was established six months ago, is set to change consumers’ lives for the better, according to its founders.

“Before-You-Buy is here to make life simpler through provision of information on products that consumers use on a daily basis, from skincare, foodstuffs and baby products to hardware,” research director, Blaga Miteva told Business Monitor.

Editor's Comment
Keep the digital eyes on the border

He is speaking of a lifetime of trust broken, a belief that their vigilance, their mephato patrols, their ancestral knowledge of the land would keep disaster at bay.That trust now lies trampled by a virus no elder remembers ever seeing. Yet, hidden in the despair is a quiet, persistent helper that must not be abandoned: Artificial Intelligence or AI.We are not talking about cold machines replacing the warmth of community effort. The farmers...

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