Botswana woos Middle East tourists

Tourists PIC: MORERI SEJAKGOMO
Tourists PIC: MORERI SEJAKGOMO

Botswana is looking to tap into the Middle Eastern travellers following a successful Botswana Tourism conference which took place at the Expo 2020 Dubai which is underway. Last week, Botswana Tourism Organisation (BTO) kick-started the Botswana tourism month at the Expo which seeks to market the country as a globally competitive force in tourism with a rich natural resource base and investment potential.

The conference gathered key stakeholders from across the Middle East and focused on travel and tourism as well as investment opportunities in Botswana. It officially launched the ‘destination Botswana’ campaign attracting over 70 delegates amongst them being the Middle East investors and visitors. Botswana Tourism Sundowner networking at end of the tourism conference showcased the culture, food, song and dance of Botswana to experience the feel of the loved country and its welcoming people.

Speaking at the engagement, the Minister of Environment, Natural Resources Conservation and Tourism, Philda Kereng said Botswana is known for its exclusive experiences, dramatic wildlife encounters, picturesque landscapes and off-grid vacations. “The country boasts two UNESCO World Heritage Sites - Tsodilo Hills with the rock art filled spiritual sites, and the Okavango Delta which is the desert’s unexpected wetland wonder. It is not by coincidence that Botswana hosts the world’s largest elephant population. The country’s high-value and low-volume tourism escapades are focused on minimising the negative environmental impacts,” she said.

Kereng added that the country has also seen substantial growth in business and investment opportunities due to its stable political environment. She said government together with the tourism industry stakeholders developed Tourism Industry COVID-19 Standard Operating Procedures (SOPs) for all tourist enterprises.


Through the use of these SOPs, the tourism industry has committed to protect their health and that of travelers to ensure their readiness to host the tourists. “Botswana is a promising destination for both business and leisure, and today boasts some of the world’s most pristine safari experiences, hotels, entertainment facilities and malls,” she added. Throughout the month, Botswana Tourism has lined-up a variety of executive and cultural activities to showcase the country’s vast offerings.

They will be showcasing the country’s diverse culture, its food, song, dance and the long-standing principles of sustainability. The local tourist operators will also have the opportunity to share their travel packages on offer and potential investment projects with investors and travelers seeking to learn about the country’s opportunities first-hand.

Last week, there was a Botswana Tourism conference which accorded a platform for dialogue between Botswana and its international trade partners and potential investors especially those in the UAE and neighbouring countries.

Editor's Comment
What about employees in private sector?

How can this be achieved when there already is little care about the working conditions of those within the private sector employ?For a long time, private sector employees have been neglected by their employers, not because they cannot do better to care for them, but because they take advantage of government's laxity when it comes to protecting and advocating for public sector employees, giving the cue to employers within the private sector...

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