Being the first world leader to formally recognise the plight of consumers and resultant rights that must be accorded in the market place. This led to the consumer movement across the globe marking March 15 every year since 1983 as a day to mobilise action on important issues and campaigns relevant and befitting to consumers. March 15 is upon us and just like the previous years, a bouquet of events and campaigns throughout the world by the consumer authorities and consumer activists, will be put together to push the consumer rights agenda forward.
This day, March 15, presents an opportunity and platform for consumers to demand that their rights should be respected and protected. Let us pause here to ask a rhetorical question, a question that should spur a consumer to reflect and take stock of themselves whenever they are about to make that purchase, transaction or seal that deal. Consumers are the fuel to the market place, without them and their finances, no commercial transaction will take place; and resultantly no suppliers would be in existence.
