The power of social media

However, far from reality, perceptions cannot be disregarded because they matter more. Social media can spread at supersonic speed both good and bad aspects of a school.

Nonetheless, social media platforms tend to give much more prominence to negative developments. Like the old journalism adage, “if it bleeds, it leads”. The publicity generated around negative energies has the potential to dim and dwarf whatever positive developments a school may be championing.