De Beers Balloons Marketing Budget

Jwaneng Mine PIC: MORERI SEJAKGOMO
Jwaneng Mine PIC: MORERI SEJAKGOMO

De Beers is planning to spend more on its traditional festive season marketing beating last years’ record of $166 million (P1.68bn).

Last year, the diamond company spent the highest amount recorded in more than a decade in marketing activities, hoping the positive global outlook for diamond demand translates into bumper profits.

 “In 2018, we invested $166 million in marketing activities, the highest amount in more than a decade.”

Editor's Comment
Closure as pain lingers

March 28 will go down as a day that Batswana will never forget because of the accident that occurred near Mmamatlakala in Limpopo, South Africa. The tragedy affected not only the grieving families but the nation at large. Batswana throughout the process stood behind the grieving families and the governments of Botswana and South Africa need much more than a pat on the back.Last Saturday was a day when family members said their last goodbyes to...

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