the monitor

'Volunteer culture holds back sport growth'

Business of Sport Summit founder, Bonnie Dintwa says successful sports industries cannot be built on volunteer labour alone
Business of Sport Summit founder, Bonnie Dintwa says successful sports industries cannot be built on volunteer labour alone

Local sports associations will continue to struggle to unlock the commercial potential of sport as long as they carry on with their reliance on volunteers to run organisations responsible for millions of pula, Business of Sport Summit founder, Bonni Dintwa has said.

He made the remarks during the recent launch of the inaugural Business of Sport Summit in Gaborone, where organisers outlined plans to transform sport into a viable economic sector capable of attracting investment, creating jobs and contributing to the country's Gross Domestic Product (GDP). Speaking at the launch, Dintwa argued that the local sporting structures need to embrace professional administration if sport is to evolve into a sustainable industry capable of generating income and attracting serious corporate investments. Drawing from lessons shared by Cuban sports officials during a benchmarking exercise attended by Botswana National Sport Commission (BNSC) representatives several years ago, Dintwa said successful sports industries cannot be built on volunteer labour alone. "One of the things the Cubans said was that you can't volunteer sport and expect sport to work," he said. "You want to create a sports product that makes money, but the people running sport go to work until five o'clock and then spend maybe 30 minutes or an hour in the evening dealing with association matters.

" He questioned whether organisations entrusted with millions of pula should continue being managed on part-time basis. "If I give you P2 million to manage, would I be comfortable telling you to manage it on weekends and when you're free?" he asked. According to Dintwa, the issue extends beyond administration and directly affects the confidence of potential investors and sponsors. According to hi, one of the biggest concerns for the private sector is the lack of policies and structures that create measurable returns on investment, making companies reluctant to increase their spending on sport.

Editor's Comment
DIS must correct costly stalemate

More than P8.1 million has already been spent, yet there appears to be no lasting solution in sight. This is not simply a dispute between the DIS and a group of officers. It is a matter of public accountability. Every pula spent by government comes from taxpayers who expect public funds to be used wisely and responsibly, especially during economic hardships faced by many.The officers exercised their constitutional right to seek justice through...

Have a Story? Send Us a tip
arrow up