Zebras' success sparks cellphone war
Friday, November 26, 2010
The war started after the Zebras beat powerhouse Tunisia 1-0 to cement their stranglehold grip in Group K last week. Be MOBILE fired the first shot with an advert implying that Orange Botswana is reaping the rewards of a successful league. Orange Botswana are the official sponsors of the Zebras while be MOBILE sponsors the Premier League. Following the be MOBILE advert, Orange Botswana hit back with the jibe: "We have made them green with envy". Green is be MOBILE's corporate colour. Matters got more interesting when be MOBILE countered the dig from Orange with full-page adverts in the local press with a green Zebra and a clincher caption: "Well done Zebras for leading the green revolution. Everyone's going green; industry, households, football... Now everyone is green with envy". By the time of going to press, Orange had not come up with a response. But be MOBILE communications manager, Golekanye Molapisi said there is nothing wrong with their adverts.
"Our message is that our strong league (which be MOBILE sponsors) has contributed to the success of the Zebras.
It highlights the need to protect rights such as access to clean water, education, healthcare and freedom of expression.President Duma Boko, rightly honours past interventions from securing a dignified burial for Gaoberekwe Pitseng in the CKGR to promoting linguistic inclusion. Yet, they also expose a critical truth, that a nation cannot sustainably protect its people through ad hoc acts of compassion alone.It is time for both government and the...