Systems, Khuduga TV in historic broadcast deal

He said, through the partnership, Systems’ games will be broadcast on all digital and social media platforms. He added that through the partnership, the club will be able to generate income through in-game advertising and commercials in a bid to boost the club’s bottom line. “We met in 2019 to explore opportunities of expanding our marketing, a good Samaritan in Khuduga TV then approached us. And the model they came up with had similarities with our marketing model in the club.  Khuduga TV will broadcast our games through all the digital media channels. The partnership was agreed in 2020, and it is not only meant to take the game to the people but to generate income through advertising to enhance the club’s revenue,” Letsogile said.

For his part, Khuduga TV programmes coordinator, Letlhogonolo Ngwenya urged the business sector to seize the opportunity and advertise through the partnership. He said Khuduga TV is accessible on social media platforms, Youtube and traditional digital channels making it reachable to the majority of both the football and non-football community.