Grim realities behind Debswana’s birthday cheer

Friday, June 26, 2026 | 290 Views |

Impact: Debswana’s importance to the economy goes beyond budget revenues. The company is one of the largest supporters of social and environmental issues

For years, Debswana’s board was reluctant to diversify into areas other than diamonds. This week, at its 57th birthday, the iconic company unveiled a new strategy aimed at rebuilding its core, but also officially embracing expansion to new non-diamond ventures. MBONGENI MGUNI writes

Debswana’s Ya Masa strategy, covering the years 2025 to 2029, officially marks the diamond giant’s first expansion in mandate since it was established 57 years ago.

Under the strategy, Debswana intends to rebuild its core diamond business, but also leverage the untapped commercial opportunities it has such as infrastructure, while also striking out into new ventures.

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