COSAFA Cup Excitement Returns
Monday, June 10, 2013
The tournament, which was last held in 2009, makes a return after three years and will be hosted by Zambia from July 6-13th. The sponsors, South African Breweries, through their Castle Lager brand have already started activations for the competition.The cup was in Botswana at the Phakalane Golf Estate on Friday for the official media and stakeholders launch.
Speaking at the launch, Castle brand marketing manager for Africa David Maninja said they want to bring some exciting moments to their consumers who had missed the challenge for the past few years.He said they had lined up a number of fun activities in countries where Castle brand is available including Botswana, and consumers will stand a chance to win big prizes. Among the main prizes is a trip to watch the challenge in Zambia.The activations will be done in the media through competitions.
March 28 will go down as a day that Batswana will never forget because of the accident that occurred near Mmamatlakala in Limpopo, South Africa. The tragedy affected not only the grieving families but the nation at large. Batswana throughout the process stood behind the grieving families and the governments of Botswana and South Africa need much more than a pat on the back.Last Saturday was a day when family members said their last goodbyes to...