BNOC's Tokyo 2020 SMS campaign targets P2.5m
Tuesday, April 09, 2019
A member of the marketing and communications committee, Billy Sekgororoane said the aim is to make sure that the Tokyo 2020 team is adequately prepared.
“There are a lot of challenges in fund raising. We know the traditional way by writing letters, which takes time. At first we wanted to go with the 'SMS and win' campaign, but that did not work because we needed to be licenced,” he said.
While his leadership has brought about significant progress and development, it is imperative that he exercises greater caution in his choice of words, particularly when addressing sensitive matters.One of the primary concerns is the potential impact of his remarks on Botswana’s relationship with De Beers, the diamond mining giant that plays a crucial role in the nation’s economy.The partnership between Botswana and De Beers has been mutually...