BNOC's Tokyo 2020 SMS campaign targets P2.5m

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Botswana National Olympic Committee (BNOC) is targeting P2.5 million for the Tokyo 2020 Olympic Games to be raised through an SMS campaign launched at the Travel Lodge on Tuesday. The campaign runs from today until end of August 2020.

A member of the marketing and communications committee, Billy Sekgororoane said the aim is to make sure that the Tokyo 2020 team is adequately prepared. 

“There are a lot of challenges in fund raising.  We know the traditional way by writing letters, which takes time. At first we wanted to go with the 'SMS and win' campaign, but that did not work because we needed to be licenced,” he said. 

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