BISA unmoved after Coca-Cola withdrawal

Friday, May 15, 2020

On hold: Coca Cola will not sponsor this year's edition, which was already in doubt PIC: KENNEDY RAMOKONE

Leading soft drink manufacturer, Coca-Cola has pulled out as this year’s Botswana Integrated Sports Association (BISA) schools soccer tournament due to the impact of the coronavirus (COVID-19) pandemic.

Coca-Cola has been the sponsor of the national secondary school football tournament, the COPA Coca-Cola for six consecutive years.

In 2019, the company increased its sponsorship to a record P1.2 million, a 50% increase from 2018’s P800, 000. Local school sports remain suspended and despite losing one of its main sponsors, BISA has said the move will not affect their activities as they were looking forward to an inactive period.

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BISA unmoved after Coca-Cola withdrawal

Leading soft drink manufacturer, Coca-Cola has pulled out as this year’s Botswana Integrated Sports Association (BISA) schools soccer tournament due to the impact of the coronavirus (COVID-19) pandemic.

Advancing social justice and decent work in Africa: A blueprint for change

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Cultures Spears makes waves in the SA market

Sephobe for Miss Royal International Florida

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