‘Lies, Damn Lies... and Statistics’

In context, that’s by weight, not value, and engagement rings make up only 25% of the diamond jewellery market, but even so..., that’s a worryingly big number.

In fact, the natural diamond industry is under threat as never before. The Natural Diamond Council does a fantastic job of promoting the “Diamond Dream” but it’s massively underfunded. Russia is (for obvious reasons) persona non grata, and the Kimberley Process is unsuited and unable to bring in the necessary changes. So yet again the industry falls back on the partnership which has given stability to the industry for the last half century – De Beers and the Government of Botswana... except you may not have noticed; their relationship may be about to go up in smoke.