Gen Z redefines the rules of consumption in Botswana
Friday, January 24, 2025 | 690 Views |
Thinking aloud: Ncube
Forget the old playbooks; Gen Z is rewriting the rules of consumer engagement, and brands must adapt or risk becoming relics of the past.
In Botswana, nearly a third of the population falls under this dynamic group, making their influence impossible to ignore. From TikTok trends to political movements, Gen Z has proven they are not just an audience — they are the architects of tomorrow's economy.
That sounds like good news. But the report also warns that this may simply be because our digital economy is still young, not because we are safe. As more people shop, bank and pay online, criminals will follow.We Batswana do not need a report to tell us that danger is real. Many of us have heard of or fallen victim to KYC scams. A caller impersonates your bank or mobile money provider. They say they need to “verify” your account. They ask...