Gen Z redefines the rules of consumption in Botswana
Friday, January 24, 2025 | 690 Views |
Thinking aloud: Ncube
Forget the old playbooks; Gen Z is rewriting the rules of consumer engagement, and brands must adapt or risk becoming relics of the past.
In Botswana, nearly a third of the population falls under this dynamic group, making their influence impossible to ignore. From TikTok trends to political movements, Gen Z has proven they are not just an audience — they are the architects of tomorrow's economy.
For too long, the state of many public schools has been a source of shame. We have all seen the pictures and heard the stories of broken windows, unreliable water and electricity, topped by classrooms that are not fit for proper learning. The establishment of the Education Infrastructure and Management Company Ltd (EIMC) signals that authorities are finally ready to take this problem seriously. We must commend the government for this initiative....