Gen Z redefines the rules of consumption in Botswana
Friday, January 24, 2025 | 500 Views |
Thinking aloud: Ncube
Forget the old playbooks; Gen Z is rewriting the rules of consumer engagement, and brands must adapt or risk becoming relics of the past.
In Botswana, nearly a third of the population falls under this dynamic group, making their influence impossible to ignore. From TikTok trends to political movements, Gen Z has proven they are not just an audience — they are the architects of tomorrow's economy.
The rise in defilement and missing persons cases, particularly over the recent festive period, points not merely to a failure of policing, but to a profound and widespread societal crisis. Whilst the Police chief’s plea is rightly directed at parents, the root of this emergency runs deeper, demanding a collective response from every corner of our community. Marathe’s observations paint a picture of neglect with children left alone for...