Radio, print suffer colossal audience drop

The drop in audience numbers has been experienced by radio, print, and television media outlets, with positive growth only registered in mobile phone numbers.

According to the latest Household ICT Survey by Statistics Botswana, print media has suffered the most. Readership of newspapers, magazines, and journals fell by more than 40% between 2014 and 2024 — from over one million readers to just above 600,000. In percentage terms, the share of individuals engaging with print plummeted from 76.4% in 2014 to 35.5% in 2024, cutting across both male and female audiences.