Brand Botswana education campaign kick starts

The new brand that goes by the tagline 'Botswana our pride your destination," replaces the initial one that was - 'Opportunity and Tranquility beckons'. The revised brand logo and tagline were officially launched in April this year and registered as a trademark in August.

The brand, officially launched in 2007 had to be re-made following heavy criticism from the public for being too complicated and unrealistic to sell the country. The brand falls under the auspices of the Botswana Export Development and Innovative Authority (BEDIA) headed by former cabinet Minister Jacob Nkate as the Chief Executive Officer (CEO).