A lucky Botswana Insurance Company (BIC) customer, Lebogang Lesetedi on Tuesday walked away with the Pimp Your Ride With BIC grand prize worth P50,000.
BIC in partnership with Broadhurst 4X4 announced BIC Pimp Your Ride grand prize winner. BIC, from May ran a competition for the company’s policyholders who stood a chance to win car accessories worth P50,000. Policyholders were required to register on the BIC customer portal to stand chance to walk with away the grand prize.
During the event held at Cresta Lodge in Gaborone, BIC group chief executive officer, Newton Jazire said the competition was meant to introduce and attract traffic to the newly established customer portal called MY BIC whilst rewarding loyal policyholders. “Pimp Your Ride is one of the pointers on the customer service we are doing as BIC to try and speak more with our customers and have conversations with them and understand what they should expect from us as a business.
It is has been an exciting journey organising this competition, there are various stakeholders and regulating bodies that need to OK the competition. We have finally come to the end of all this and I am glad that we have this remarkable reward to issue out to the winner.
Participation in the competition has been quite encouraging and like I had mentioned the purpose of this competition was to increase traffic to our customer portal,” Jazire said.
Through MY BIC customer portal, policyholders are able to check the status of their BIC account, look for new updates on policies and also pay their policies. Through the portal, the BIC has improved their customer service with a move towards business digitalisation. In addition to the grand prizewinner, three more BIC policy holders walked away with the Cresta Pride Card courtesy of Cresta Lodge.
The Cresta Pride Card is suited for loyal and frequent customers who collect loyalty points with their every stay at the any of Cresta hotels. The lucky trio is Oaipatlela Fantan, Jerry Simeon and Dennis Theleso.