Sofnfree launches new hair relaxer system

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Different people tend to be quite susceptible to the type of chemicals being used on their hair. Not only that, they also have different preferences when it comes to the variety of hair products that are available to them. Sofnfree has elucidated to local hairstylists all hair problems they come across when dealing with their clients’ hair needs.

Sofnfree, a leading hair care brand, has launched the new Sofnfree Infusions Salon Relaxer System in Botswana that includes an innovative and custom-made relaxer system for the latest trending hairstyles.

 Infusions comprises of breakthrough relaxer technology expertly developed for individual hair needs. It is designed to give hairstylists the freedom to create customised hair solutions for their clients.

Questions that surfaced at the launch were; what makes this product great for hair in comparison to other hair products that are already in the market?  The Sofnfree Infusions Salon Relaxer System box includes four different infusions that is the OleoFuse, to condition and is formulated with an exclusive complex of natural oils being Avocado, Almond and Argan. OleoFuse deeply reconditions the hair cuticle to increase flexibility and deliver a healthy shine.


The other infusion is the KeraFuse that supports the hair, incorporates a concentrated double dose of protein molecules designed to replenish dry and thinning hair, helping to restore it from the effects of harsh treatments and environment factors.

The third infuser is the AquaFuse that gives the hair the necessary hydration it needs, it also provides the hair with intense moisture binding active ingredients to smooth the cuticle.  It improves moisture levels and provides deep hydration for a silky, soft manageable result. Lastly the GroFuse renews the hair, it is hybridised with a blend of unique proteins that are specially formulated to deeply penetrate and lightly protect the hair shaft, helping to combat breakage and create longer, stronger hair with each application.

The Sofnfree Infusions Salon Relaxer System is currently available at all the Dynamic Cash & Carry retail stores.

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