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Phlyhoney starts own brand merchandise

‘Phlyhoney’ has an array of products that are seasonal and fit for different occasions
‘Phlyhoney’ has an array of products that are seasonal and fit for different occasions

Local radio personality and Master of ceremonies (MC), Poloko Mosarwa, otherwise known as Phlyhoney, has diversified her income streams by tapping into her brand, which is slowly getting recognition.

The Lobatse-born personality has started a merchandise brand dubbed Phlyhoney. She told Arts&Culture that the Phlyhoney brand has an array of products that are seasonal and fit for different occasions. With the tagline ‘Make Some Money’, she explained that she offers the best quality products. Some of the merchandise includes T-shirts, water bottles, umbrellas, sweaters, caps, and lighters, to name but just a few. She explained that their flagship was a high grade cotton oversized T-shirts that has bold big letters on the back that reads ‘Make Some Money’.

“We just got inspired to make umbrellas during the floods. During the last heat wave, we made Phlyhoney water so people stay hydrated. People love the brand even beyond the borders. I read a quote the other day that if you take care of your customers they’ll do the marketing for free and let me tell you. I always get great reviews,” she said confidently. She added: “People love it. They always come back with reviews and they come back for more. I have a system that works well. From sourcing to branding and printing. I collaborate with suppliers to give my customers the best quality products that are worth their money. Usually I buy a product, use it, wash it at least twice to make sure its a quality product,” he said. Moreover, the Duma FM Top 20 show host pointed out that working with local celebrities and media personalities to grow her brand has been her greatest achievement. She worked with the likes of Freddie Pro, Chef Gustos, DJ Miles and Hlabonator, among others.

Editor's Comment
Micro-procurement maze demands urgent reform

Whilst celebrating milestones in inclusivity, with notably P5 billion awarded to vulnerable groups, the report sounds a 'siren' on a dangerous and growing trend: the ballooning use of micro-procurement. That this method, designed for small-scale, efficient purchases, now accounts for a staggering 25% (P8 billion) of total procurement value is not a sign of agility, but a 'red flag'. The PPRA’s warning is unequivocal and must be...

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