Mmegi

CIPA leads collaborative drive to unlock creative economy

Lucky Matseka
Lucky Matseka

Local creative economy took centre stage on Tuesday as policymakers, broadcasters, funders and industry leaders came together to explore how stronger collaboration can unlock the full potential of one of the country’s fastest-growing sectors.

Convened by the Companies and Intellectual Property Authority (CIPA) through the Levy on Technical Devices Fund (LTDF), the high-level stakeholder engagement brought together representatives from government, regulators, financial institutions and the private sector to tackle some of the industry's most persistent challenges, from funding and skills development to intellectual property protection and market access. CIPA Strategy Manager, Lucky Matseka, said the country's greatest wealth extends far beyond its mineral resources.

"Botswana possesses not only natural resources beneath the ground, but also an abundance of intellectual and creative capital within its people," he added when welcoming delegates. Matseka described creativity as more than an artistic pursuit, calling it a strategic asset capable of driving economic growth, innovation and national development when properly supported. "Creativity is therefore not merely an artistic pursuit; it is a strategic asset for national development," he asserted. Amongst the organisations represented were the National Arts Council of Botswana, CEDA, FNBB, MultiChoice Botswana, BOCRA, HRDC, the Gambling Authority, Orapa Development Company, the UNESCO National Commission and the Universal Access and Service Fund (UASF).

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