BTO diversify tourism through events

Addressing the media recently, the Minister of Environment, Natural Resources Conservation and Tourism Tshekedi Khama said that the events would look to drive diversification of the tourism region to include areas not traditionally associated with tourism.

“These events would drive the diversification into new tourism such as sport and adventure and culture heritage. They would ensure BTO’s mandate of destination awareness for example through the international airing of World Strongest Man to over 470 million households in over 70 countries,” Khama said.