Demand creation: The heart of the new diamond deal
Friday, March 07, 2025 | 870 Views |
Shoulder to shoulder: Cook and Kenewendo signed the new deal recently
PIC: KENNEDY RAMOKONE
Amongst the clauses of the new agreement between De Beers and government that were made public recently, is one that will be of critical importance for the recovery and future of the precious stones.
It highlights the need to protect rights such as access to clean water, education, healthcare and freedom of expression.President Duma Boko, rightly honours past interventions from securing a dignified burial for Gaoberekwe Pitseng in the CKGR to promoting linguistic inclusion. Yet, they also expose a critical truth, that a nation cannot sustainably protect its people through ad hoc acts of compassion alone.It is time for both government and the...