Demand creation: The heart of the new diamond deal

Friday, March 07, 2025 | 980 Views |

Shoulder to shoulder: Cook and Kenewendo signed the new deal recently
PIC: KENNEDY RAMOKONE

Government expects to see a recovery in diamonds from July, helping budget revenues and a tightening economy. Key to that hope is an easy-to-overlook clause in the new agreement with De Beers, writes MBONGENI MGUNI

Amongst the clauses of the new agreement between De Beers and government that were made public recently, is one that will be of critical importance for the recovery and future of the precious stones.

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Demand creation: The heart of the new diamond deal

Government expects to see a recovery in diamonds from July, helping budget revenues and a tightening economy. Key to that hope is an easy-to-overlook clause in the new agreement with De Beers, writes MBONGENI MGUNI

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