Celebrity endorsements: It's a give and take thing

But now, almost two months later, with the rippling effects of Tiger Woods' off the golf course escapades still rippling - it is now impossible for me not to say something about it.

There is after all, so much that can be said. My fascination about Tiger Woods' recent troubles is how they have affected his multi-million dollar endorsement deals. This man earned over $100 million a year from his endorsement deals - a number which made up close to 90 percent of his income. Now, several of the companies, which invested in his image through endorsement deals, have decided his now tarnished image is not worthy of selling their products. This makes one take a close look at celebrity endorsements and what they are all about - it appears to me the relationship between a brand and its ambassador is a very volatile one.