Case for public broadcasting: Tread with care :: Mmegi Online

Botswana stands at the threshold of a major democratic breakthrough, as the new government embarks on a national consultation process aimed at transforming the country’s state broadcasting services into a genuine public broadcasting service.

The consultations began in January this year. A document titled “Business Case Proposal for Transitioning Broadcasting Services and Information Services from State to Public Media”, developed by the Botswana Government Communications and Information System (BGCIS), outlines the rationale for this shift. It states: “The strategic shift is essential for cultivating a media environment that champions independence, accountability, and variety, ultimately driving a more informed citizenry.”

The distinction between state media and public service media is crucial. State media is owned and operated by the government of the day, funded by taxpayers but often used to promote the interests of the ruling administration. While it may offer public service content, it can also serve as a vehicle for government propaganda.

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