Tenoris, an independent consultancy and the sole provider of detailed jewellery retail data, has been noting some striking trends in the diamond retail market in the past year. Using sales and purchase activity from 2,500 U.S specialty outlets for its analyses, Tenoris has been seeing that even as natural diamonds soften in terms of overall units sold, the amount consumers are willing to pay per unit is rising.
Consumers are willing to pay more for larger natural diamonds, a fact that underlines the positioning the industry has been seeking as it distinguishes itself from a market teeming with synthetics.
