Kenewendo sees early success in diamond fightback

Friday, May 22, 2026 | 240 Views |

A combined industry-wide campaign for natural diamonds, involving producer countries, companies, associations, and trading centres, is turning the tide for the natural stones in regaining ground against synthetics, Minerals and Energy minister, Bogolo Kenewendo, has said.

Botswana is amongst the leading partners in the Luanda Accord, a platform formed last year with several other African diamond-producing nations as well as companies and industry bodies, to jointly market natural diamonds.

The joint industry-wide campaign includes funding for marketing as well as a coordinated narrative highlighting transparency, traceability, the developmental good of diamonds and their enduring luxury positioning.

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