BITC capacitates better exports for Chinese market

It presents real opportunities into one of the world’s largest consumer markets. The opportunity is immediate, but success is largely dependent on how prepared Botswana’s exporters are to meet demand at scale, quality, and consistency. This can be defined as shift in the way Botswana does business with China and other countries.

At the centre of this transition is the Botswana Investment and Trade Centre (BITC), which is responsible for turning this policy advantage into tangible commercial results. As the country’s investment and trade promotion agency, BITC is mandated to drive an export-led economy through its Exporters Development Programme. The programme supports manufacturers by helping them improve product quality, packaging, and production capacity to meet buyer requirements. In doing so, BITC will play a key role in strengthening Botswana’s product offering for China and other target export markets.