�Why do you trust?� :: Mmegi Online

Why do you trust certain companies? What is it about them that earned your respect and loyalty? In our recent Honesty Survey we asked several hundred people how much they trusted certain industries. We asked them about banks, insurance companies, furniture stores, micro-lenders, cellphone network providers, all sorts of difference companies.

The results weren’t particularly surprising. Although there were no industries that did particularly well there were some clear winners and certainly some clear losers. Top of the list were new car dealers (who almost reached “slightly honest”) and banks and supermarkets which both only barely achieve trustworthy scores.

There were no surprises at the bottom of the list. Furniture stores and micro-lenders were firmly in the “slightly dishonest” category but bottom place went to second-hand car dealers. I don’t think that’s a surprise, do you?

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