Homegrown retail giant, Sefalana, has announced plans to open an additional 10 stores over the coming months, further cementing its position as a leading player in the fast-moving consumer goods (FMCG) sector.
This strategic expansion follows the successful opening of eight new stores during the recent review period, significantly enhancing the group’s market presence and share. The group's 26-week financial results outline that at the end of the review period, Sefalana's Botswana operations boasted an impressive 135 stores, up from 128 stores recorded at the end of April 2024. The diversified portfolio includes five Sefalana Hyper stores, 24 Sefalana Cash & Carry outlets, 34 Sefalana Shopper supermarkets, 60 Sefalana Liquor stores, seven Sefalana Quick convenience stores, one Sefalana Catering outlet, and four fuel stations.
This growth highlights Sefalana’s commitment to serving the evolving needs of consumers whilst creating job opportunities and contributing to Botswana’s economic development. Group Managing Director, Chandra Chauhan, said during the period under review, Sefalana successfully launched several key outlets, including Shopper Mogoditshane Crossing (Supermarket and Bottle Store), Shopper Letlhakane 1 Liquor, and Molepolole Fuel Station and Sefalana Quick Convenience Store. “In addition to new store openings, Sefalana has prioritised the upgrade of existing outlets to enhance customer experience. Notable upgrades include Shopper Four Ways, Letlhakane Liquor, and Pilane Wholesale Liquor,” he said Sefalana Cash & Carry continues to be the cornerstone of the group’s financial success, contributing 53% of the group’s revenue, and 37% of profit before tax (PBT) during the reporting period. The company has outlined plans to expand not only within Botswana but also in Namibia, targeting high-potential areas where strong business cases can be established. Despite its aggressive growth strategy, Sefalana remains cautious, ensuring that new stores are developed only when the right sites and conditions are met.
As part of its corporate social responsibility and local empowerment strategy, Sefalana prioritises working with citizen landlords wherever possible. This approach helps establish annuity rental income streams for local families, fostering long-term economic sustainability. Looking ahead, Sefalana aims to further grow its footprint by increasing the number of fuel stations across Botswana and exploring additional retail opportunities. The group’s continuous expansion is a testament to its resilience, adaptability, and commitment to serving communities with quality products and services. With strong foundations in place and ambitious plans for the future, Sefalana is poised to maintain its trajectory as one of Botswana’s most successful retail enterprises.