This strategic expansion follows the successful opening of eight new stores during the recent review period, significantly enhancing the group’s market presence and share. The group's 26-week financial results outline that at the end of the review period, Sefalana's Botswana operations boasted an impressive 135 stores, up from 128 stores recorded at the end of April 2024. The diversified portfolio includes five Sefalana Hyper stores, 24 Sefalana Cash & Carry outlets, 34 Sefalana Shopper supermarkets, 60 Sefalana Liquor stores, seven Sefalana Quick convenience stores, one Sefalana Catering outlet, and four fuel stations.
This growth highlights Sefalana’s commitment to serving the evolving needs of consumers whilst creating job opportunities and contributing to Botswana’s economic development. Group Managing Director, Chandra Chauhan, said during the period under review, Sefalana successfully launched several key outlets, including Shopper Mogoditshane Crossing (Supermarket and Bottle Store), Shopper Letlhakane 1 Liquor, and Molepolole Fuel Station and Sefalana Quick Convenience Store. “In addition to new store openings, Sefalana has prioritised the upgrade of existing outlets to enhance customer experience. Notable upgrades include Shopper Four Ways, Letlhakane Liquor, and Pilane Wholesale Liquor,” he said Sefalana Cash & Carry continues to be the cornerstone of the group’s financial success, contributing 53% of the group’s revenue, and 37% of profit before tax (PBT) during the reporting period. The company has outlined plans to expand not only within Botswana but also in Namibia, targeting high-potential areas where strong business cases can be established. Despite its aggressive growth strategy, Sefalana remains cautious, ensuring that new stores are developed only when the right sites and conditions are met.
