Following years of extensive research on the Botswana market, company officials this week revealed that the company has sold its first store at Gaborone’s The Fields Mall with other interested franchisees expected to pave a roadmap for expanding into the local market.
PostNet CEO, Chris Wheeler, said they have been eyeing an expansion into the local market for a couple of years now given the country’s stable economic environment and ease of doing business. “We have a broader regional expansion plan and Botswana is part of it. The business environment is stable and we are confident Postnet will thrive in this country,” he told BusinessMonitor. In South Africa, the company has the largest footprint in the parcel courier industry, a market company officials believe has been extensively developed with the introduction of faster and more efficient technologies. At the moment, Postnet is the leading provider of essential business services, including copy and print, courier, and digital solutions in South Africa. Founded in 1994, the company has grown to over 470 outlets in that country, offering what they call a “proven franchise model that delivers exceptional profitability and growth potential.” Wheeler said decades of operating in the South African market will armour the Botswana expansion strategy setting it up for success.
He added that franchisees will benefit from using an already existing brand with technology and system support. The franchise package offers six product types within PostNet which are courier, copy and print, digital, stationery, mailboxes and criminal record checks. “PostNet’s franchise model is designed for success, providing a comprehensive support system that ensures franchisees thrive,” Wheeler said. “The nationwide presence of PostNet has been instrumental in building a strong brand identity and customer loyalty. Franchisees benefit from extensive training, cutting-edge technology, and ongoing operational support, which collectively drive their businesses towards exceptional profitability,” he added. Each PostNet store in Botswana will be competitively priced, with setup costs expected to range between R850, 000 and R950, 000. According to officials, this investment provides franchisees with a comprehensive package, including equipment, training, and ongoing support.
