Founded by Ndipo Gracious Chilume in Gaborone, the business offers a range of juices, smoothies, soups, and salads all made without preservatives or artificial ingredients. With health-consciousness on the rise, Ndigra Raw is carving out a niche in the market by offering convenient, nutrient-packed options for consumers. Launched in 2020, Ndigra Raw started with the production of fresh juices. These juices, made from a blend of fruits and vegetables, are designed to meet different nutritional needs. The green juices, for instance, contain ingredients like spinach, kale, and cucumber, whilst other options are based on fruit blends.
“Our juices are all about balancing taste and nutrition,” Chilume explained. “We use fresh, raw ingredients to give people a healthier alternative to sugary, processed drinks.” As demand for her products grew, Chilume expanded the business to include smoothies, soups, and salads. The smoothies offer a thicker, more filling alternative to the juices and have become popular as meal replacements or snacks. “The smoothies are really popular with people who want a quick, nutritious meal,” Chilume said. “They’re perfect for busy professionals or anyone looking for something light yet satisfying.” Ndigra Raw’s soups, which range from light vegetable broths to hearty pumpkin and butternut blends, cater to those looking for plant-based meal options, while the salads combine leafy greens, grains, and fruits to provide a balanced mix of flavours and textures. “We wanted to offer products that not only taste good but are also packed with nutrients. Each salad is designed to be a complete meal in itself,” Chilume noted. In maintaining her commitment to freshness, Chilume faces the challenge of balancing production with demand. “We make everything fresh, which means we need to manage production carefully to avoid wastage,” she said.
