PaPa Joe's sauces make waves internationally

PaPa Joes sauces PIC: MORERI SEJAKGOMO
PaPa Joes sauces PIC: MORERI SEJAKGOMO

Rather than folding her arms amid mounting obstacles that PaPa Joe's encounters everyday, the business owner is determined to face the challenges head-on. Self-confessed natural entrepreneur, Tsitsi Ngobeni who runs the business which specialises in making sauces of different flavours, has vowed to fight on.

PaPa Joe's was founded in April 2017 by the middle-aged woman Ngobeni, who hails from Serowe. Initially based in Botswana, the business faced a major setback when government imposed a vegetable importation ban in the country in 2021.

The company uses fresh vegetables like garlic, red onion, red bell pepper, bird eye’s chillie, tomatoes and various vegetables depending on the sauce flavour she is making which makes her business to stand out. However, in order to have access to supply of fresh vegetables, she made a decision to relocate the business to South Africa, specifically Johannesburg.

Editor's Comment
Stakeholders must step up veggie supply

The Ministry of Agriculture, local producers, retailers, and industry associations must work together to overcome the obstacles hindering vegetable production and distribution.This collaborative approach is essential to improve the availability, quality, and affordability of vegetables in the market.Firstly, the Ministry of Agriculture should provide support and guidance to local farmers to enhance their productivity and efficiency. This could...

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