PaPa Joe's sauces make waves internationally
Thursday, March 07, 2024 | 310 Views |
PaPa Joe's was founded in April 2017 by the middle-aged woman Ngobeni, who hails from Serowe. Initially based in Botswana, the business faced a major setback when government imposed a vegetable importation ban in the country in 2021.
The company uses fresh vegetables like garlic, red onion, red bell pepper, bird eye’s chillie, tomatoes and various vegetables depending on the sauce flavour she is making which makes her business to stand out. However, in order to have access to supply of fresh vegetables, she made a decision to relocate the business to South Africa, specifically Johannesburg.
The Ministry of Agriculture, local producers, retailers, and industry associations must work together to overcome the obstacles hindering vegetable production and distribution.This collaborative approach is essential to improve the availability, quality, and affordability of vegetables in the market.Firstly, the Ministry of Agriculture should provide support and guidance to local farmers to enhance their productivity and efficiency. This could...