National Brand Is Key To Socio- economic Development

Addressing the media last week, the Minister of Investment, Trade and Industry, Vincent Seretse, emphasised the importance of branding, noting that branding was about creating unique identity, positioning products and services as well as distinguishing the offering from those of competitors. “Branding helps organisations and management team to implement the long-term vision, create unique positions in the market place and add to the competitiveness of a company,” he added.

He also noted that in the modern and ordinary societies, individuals use branding to identify their belongings from the rest and create a sense of belonging and pride.