De Beers Outlines Strategy For Lean Times

In a presentation, senior executives from De Beers, including the Managing Director of De Beers Group Gareth Penny, the Managing Director of Diamond Trading Company Varda Shine, and the Chief Strategic Officer of Forevermark David Lamb spoke of strong long-term fundamentals of the diamond industry, and De Beers' strategy for maintaining its market share of discretionary spending during the current global economic crisis.

The presentations highlighted the company's strategies on production, sales and marketing during the downturn.

Shine outlined a six-point action plan to ensure DTC maintains its competitive advantage for its sightholders thus:

Editor's Comment
Closure as pain lingers

March 28 will go down as a day that Batswana will never forget because of the accident that occurred near Mmamatlakala in Limpopo, South Africa. The tragedy affected not only the grieving families but the nation at large. Batswana throughout the process stood behind the grieving families and the governments of Botswana and South Africa need much more than a pat on the back.Last Saturday was a day when family members said their last goodbyes to...

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