Creative sector, MICE engage on AI’s role

South Africa’s unemployment rate recently decreased by 1.4 percent, offering some relief, but challenges remain, particularly as AI automates tasks once performed by humans. The implications of this shift were a key focus at the recent Meetings Africa 2025 event held in Johannesburg, where industry leaders discussed how AI can enhance human creativity rather than replace it.

Botswana, like many countries, is also experiencing the influence of AI in various sectors. Whilst AI has the potential to improve efficiency, concerns remain about job displacement, particularly in industries that rely on human creativity.